PDF Download Strategic Marketing Management, 6th EditionBy Alexander Chernev
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Strategic Marketing Management, 6th EditionBy Alexander Chernev
PDF Download Strategic Marketing Management, 6th EditionBy Alexander Chernev
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Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs. THERE IS A NEW (SEVENTH) EDITION OF THIS BOOK.
- Sales Rank: #536451 in Books
- Brand: Brand: Cerebellum Press
- Published on: 2011-08-01
- Original language: English
- Number of items: 1
- Dimensions: 9.25" h x .46" w x 7.52" l, .85 pounds
- Binding: Paperback
- 220 pages
- Used Book in Good Condition
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