Ebook Download 3ds Max Design Architectural Visualization: For Intermediate UsersBy Brian L. Smith

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3ds Max Design Architectural Visualization: For Intermediate UsersBy Brian L. Smith

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Learn time-saving techniques and tested production-ready tips for maximum speed and efficiency in creating professional-level architectural visualizations in 3ds Max. Move from intermediate to an advanced level with specific and comprehensive instruction with this collaboration from nine different authors from around the world. Get their experience and skills in this full-color book, which not only teaches more advanced features, but also demonstrates the practical applications of those features to get readers ready for a real production environment. Fully updated for the most recent version of 3ds Max.

• Sales Rank: #1352871 in Books
• Brand: Brand: Focal Press
• Published on: 2011-10-13
• Original language: English
• Number of items: 1
• Dimensions: 10.30" h x 1.50" w x 7.40" l, 3.55 pounds
• Binding: Hardcover
• 560 pages

Features

• Used Book in Good Condition

Review

"For starters, this book is one of the best books on architectural visualization. And if you use 3ds max, there is little reason not to order it. Even if you have real experience. It is complete, well written and well structured."--Stefan Boeykens (Amazon reviewer)
"This book and the title that precedes this, '3ds Max 2008 Architectural Visualization-Beginner to Intermediate' are the only two books you'll ever need to master 3ds Max! No need to look elsewhere. You have stumbled upon the most concise, clearly written and easy to understand book on this subject. It also covers the very important business practices of Arch Viz. Many thanks to the author(s) and experts who composed this book."--Susan Moses (Amazon reviewer) 
"If you are trying to learn 3ds Max, there is no better collection of books available on the market. Brian has managed to assemble the best in the business with easy to follow COLOR instructions. Thank You for all of your efforts! I have been waiting for someone to write books exactly like this for years!" --Shane Johnson (Amazon reviewer)

About the Author
Brian L. Smith has worked since 1997 as a CAD manager and animation specialist in architectural, engineering, and landscaping firms. Since 2001, he has led his own company specializing in the production of architectural animations and renderings in 3ds max. He is the cofounder of 3DAS and CGschool, where he teaches. Brian is also an active-duty member of the armed forces.

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Ebook Download Cantique De Jean Racine

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Product details

Paperback: 12 pages

Publisher: Oxford University Press (1986)

Language: English

ISBN-10: 019336106X

ISBN-13: 978-0193361065

Product Dimensions:

8.5 x 0.1 x 11 inches

Shipping Weight: 2.9 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#287,760 in Books (See Top 100 in Books)

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Free Download Ephesians: Our Blueprint for MaturityBy Bob Yandian

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• Sales Rank: #249007 in Books
• Brand: Brand: Harrison House Inc
• Published on: 2013-05-21
• Original language: English
• Number of items: 1
• Dimensions: 8.40" h x .60" w x 5.40" l, .55 pounds
• Binding: Paperback
• 208 pages

Features

• Used Book in Good Condition

About the Author
From 1980 to 2013 Bob Yandian has been pastor of Grace Church, with a vibrant and strong congregation in his hometown of Tulsa, Oklahoma. For 33 years he hosted a weekly teaching radio broadcast called Precepts with Bob Yandian. Bob is widely acknowledged as one of the most knowledgeable Bible teachers of this generation. His practical insight and wisdom into the Word of God has helped countless people around the world to live successfully in every arena of the daily Christian life. In addition to the sale of over 200,000 books, CDs, and tapes world-wide, more than 22,000 books, tapes, and CDs have been donated to Bible schools, missionaries, prisoners, and people in need throughout the United States and around the world through Bob Yandian Ministries. Bob attended Southwestern College and is also a graduate of Trinity Bible College. He has served as both instructor and Dean of Instructors at Rhema Bible Training Center in Broken Arrow, Oklahoma. Bob has traveled extensively throughout the United States and internationally, taking his powerful and easy to apply teachings that bring stability and hope to hungry hearts everywhere. He has authored over thirty books and has been called "a pastor to pastors." Bob and his wife, Loretta, have been married for over thirty years, are the parents of two grown married children, and have five grandchildren. Bob and Loretta Yandian reside in Tulsa, Oklahoma.

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Free PDF International Financial Reporting StandardsBy Marlene Plumlee

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• Sales Rank: #2198725 in Books
• Published on: 2009-06-22
• Original language: English
• Number of items: 1
• Dimensions: 8.80" h x .30" w x 5.60" l, .25 pounds
• Binding: Paperback
• 66 pages

From the Back Cover

This IFRS Supplement discusses the general context of US Generally Accepted Accounting Principles (US GAAP) and International Financial Reporting Standards (IFRS) and provides background information about the use of US GAAP and IFRS and ‘players' that will ultimately affect how and when IFRS will be adopted internationally.  Included also is an overview of the conceptual frameworks that underlie the formation of US GAAP and IFRS.  A comparison of two companies is offered, one that employs US GAAP to prepare its financial report and one the employs IFRS to prepare its financial report.

 

This IFRS supplement is a perfect pairing toIntroduction to Financial Accounting9th edition byHorngren

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Download PDF Bestiary: PoemsBy Donika Kelly

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Donika Kelly's fierce debut collection, longlisted for the 2016 National Book Award and winner of the 2015 Cave Canem Poetry PrizeI thought myself lion and serpent. Thoughtmyself body enough for two, for we.Found comfort in never being lonely.What burst from my back, from my bones, what livedalong the ridge from crown to crown, from maneto forked tongue beneath the skin. What clamorwe made in the birthing. What hiss and rumbleat the splitting, at the horns and beard,at the glottal bleat. What bridges our back.What strong neck, what bright eye. What menagerieare we. What we've made of ourselves.

--from "Love Poem: Chimera"

Across this remarkable first book are encounters with animals, legendary beasts, and mythological monsters--half human and half something else. Donika Kelly's Bestiary is a catalogue of creatures--from the whale and ostrich to the pegasus and chimera to the centaur and griffin. Among them too are poems of love, self-discovery, and travel, from "Out West" to "Back East." Lurking in the middle of this powerful and multifaceted collection is a wrenching sequence that wonders just who or what is the real monster inside this life of survival and reflection. Selected and with an introduction by the National Book Award winner Nikky Finney, Bestiary questions what makes us human, what makes us whole.

• Amazon Sales Rank: #135722 in Books
• Brand: Graywolf Press
• Published on: 2016-10-11
• Released on: 2016-10-11
• Original language: English
• Number of items: 1
• Dimensions: 226.57" h x .26" w x 6.02" l, .0 pounds
• Binding: Paperback
• 80 pages

Features

• Graywolf Press

Review

“Striking. . . . Kelly is a descendant of Sylvia Plath by way of the wintry Louise Glück ― her poems are animated by roiling, mostlydark emotion, but they’re spare, composed and often quite short. . . . The fantastical creatures in Bestiary are almost all hybrids― mermaids, minotaurs, griffins ― as opposed to mere monsters, and their in-betweenness calls attention equally to the danger ofdissolution and the possibility of unity. Kelly is drawn to both outcomes, and her uncertainty gives her writing its peculiar magnetism.”―The New York Times Book Review

“[An] astounding debut. . . . The poems employ language that sinks its teeth in at vulnerable moments. . . . Kelly’s creatures howl and whimper as she imparts emotional truths.”―Publishers Weekly, starred review

“Magic possesses this book, the kind that transforms objects and ideas and the knowledge we thought we knew, so thoroughly that Kelly seems to speak a new language.”―Ploughshares

“Spend only a minute or two in Donika Kelly’s poetry, and you’ll almost begin to feel your body moving along with the rhythm of her writing. Her lines pound, and declare, and expose and challenge ― and often explore the gendered experiences of our world.”―Bustle

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“Bestiary is an act of transformation. . . . But it is a true act, also, because it acknowledges that a human will hide to be seen, and look back. These poems―among the best being written by any young poet in America―look back.”―Shane McCrae

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About the Author Donika Kelly is a poet and a scholar, and is currently a lecturer in the Gender, Sexuality, and Women's Studies Program at the University of California, Davis. Her poems have appeared in Hayden's Ferry Review, Indiana Review, and West Branch.

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Download A Wastewater Microbiology Laboratory Manual for OperatorsBy Toni Glymph-Martin

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Conductng simple analyses, routinely and consistenty, is key to understanding the microbiological working of the wastewater treatment plant. In other words doing the same thing ( no matter how simple or how complicated), the same way on a regular basis, can be valuable tool for the most sophisticated treatment system to the most simple It is my goal that this book can be used as a practical guide and reference to assist you in developing simple procedures for incorporating microbiological observations into your everyday process control program.

• Sales Rank: #4348708 in Books
• Published on: 2011-11-01
• Format: Print + DVD
• Binding: Paperback
• 91 pages

Features

• A practical guide and reference to assist you in developing simple procedures for incorporating microbiological observations into your everyday process program

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Download Psychoanalytic Diagnosis, Second Edition: Understanding Personality Structure in the Clinical Process 2nd Edition

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Psychoanalytic Diagnosis, Second EditionMcWilliams PhD, Nancy

• Published on: 2011
• Binding: Hardcover

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PDF Ebook Welcome to the Jungle: New Positions in Black Cultural StudiesBy Kobena Mercer

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• Amazon Sales Rank: #355736 in Books
• Published on: 1994-07-31
• Released on: 1994-11-24
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .79" w x 6.00" l, 1.43 pounds
• Binding: Paperback
• 352 pages

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About the Author Kobena Mercer is Assistant Professor in the Art History and History of Consciousness programs at the University of California at Santa Cruz.

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Free Ebook Geronimo Stilton 1-50 Complete Collection Series Set (Books 1-50)From Scholastic Paperbacks

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• Sales Rank: #791822 in Books
• Published on: 2012
• Binding: Paperback

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Free Download Own the Room: Business Presentations that Persuade, Engage, and Get Results, by David Booth Deborah Shames

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About the Author

David Booth is a professional theater director and actor. He taught acting at Virginia Commonwealth University and the Pacific Conservatory of the Performing Arts. Deborah Shames is an award-winning film producer and director. She has years of experience directing and producing several independent films and over sixty corporate training and educational videos. Peter Desberg is a Licensed Clinical Psychologist and University Professor. He has authored 18 books and is a nationally renowned presenter and keynote speaker at professional conferences.

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Product details

Paperback: 288 pages

Publisher: McGraw-Hill Education; 1 edition (September 14, 2009)

Language: English

ISBN-10: 0071628592

ISBN-13: 978-0071628594

Product Dimensions:

5.8 x 0.6 x 8.7 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

4.3 out of 5 stars

33 customer reviews

Amazon Best Sellers Rank:

#227,349 in Books (See Top 100 in Books)

Are you a public speaker or a business professional that gives presentations, looking for a book to help you become a better speaker? Look no further than OWN THE ROOM: Business Presentations That Persuade, Engage & Get Results. Co-authored by David Booth, Deborah Shames and Peter Desberg, this is one of the best books I've found for speakers. The trio are the founders of Eloqui, a communication consulting firm.I was amazed at how many practical and applicable practices I found in this book. From giving a thirty-second elevator speech to a full-blown day-long training session, readers will find countless ways to improve their speaking skills. The eleven chapters cover just about every aspect of business presentations. The first four chapters; Intention, Roles, Premier and Finale, cover the construction of your speech. There are so many things covered here that are so often overlooked. For example, most business presentations seek to educate; however, as pointed out, educating causes people to think; persuading motivates them to act. These four chapters alone are worth much more than the price of this book, but we're just getting started.The next few chapters cover a variety of topics such as building a better narrative, overcoming stage fright, making multiple person presentations and grammar usage. Then we get to what I believe is the best chapter in the book; The Power Point Revival. We've all sat through, and have probably been guilty of giving, less than stellar power point presentations. This chapter gives the reader countless ways to improve power point presentations.Imagine giving your next power point presentation without the use of a continuous flow of bullet points, but rather with an array of eye catching photos that work in harmony with your speech and that keep the audience riveted to your presentation. I love the analogy used of the music of Johann Sebastian Bach where music is composed with two separate melodies played at the same time. Although each melody by itself is beautiful, they intertwine. They support and lift each other creating a whole far greater than the sum of its parts. At any moment in time the notes from the different melodies are in harmony with each other. Isn't that the way Power Point slides should be integrated into your speech? If you give Power Point presentations, don't give another one until you read chapter 9 of this book!Chapter 10 looks at being memorable and focuses on how the mind interprets things. Giving an extraordinary presentation is worthless if your audience doesn't remember what you've told them. By understanding memory process, you will understand better how to craft and deliver your speech so more information is easily retained. Chapter 11 wraps it all up into a nice, neat package.There are a lot of books available on becoming a better speaker. This one focuses specifically on the business speaker and is one of the best books I have seen on this topic. I highly recommend this to anyone who gives business presentations.

I'm a marketing consultant who often leads meetings, gives presentations, and tries to convince others to follow my recommnedations. I'm always open to learning new ways to be more effective and more comfortable in all sorts of business situations and so I've read my share of business/sales books and have attended many corporate training sessions. What's great about Own The Room is that it's not the typical business book "fluff" that has one idea and fills 300 pages giving examples of that idea. It offers chapter after chapter of smart, practical advice that I started using right away.I also liked that the authors don't prescribe a one-size-fits-all list of "must-do's" for speakers. Instead, they tell you how to be more effective using your own individual talents and strengths. That was far more comfortable for me and more useful to me in my day-to-day work.If you want to up your game in terms of effective communications, get this book.

Remember in your childhood being asked to perform a musical instrument, or speak in front of a group of adults.What a strange, awkward experience, and how could you deliver without choking up?"Own the Room" brings you three high-quality mentors, a theater actor + director, a film producer + director, and a clinical psychologist.These three mentors guide you to bring out your magic and personalize each element of your presentation.Also, you learn to tailor your story for your audience and circumstances.You learn to speak from the heart, to deliver your compelling story, and engage your audience to the very last pause."Own the Room" is filled with practical actions to engage, compel, and be very meaningful to your audience.This book should be required reading to communicate successfully, effectively and economically.In addition, David and Deborah train people to present successfully under different circumstances.Their interactive classes bring "Own the Room" to life and they change your life for the better.

I like this book. It's concise, easy to read and full of useful tips for business presentation; from your body language to the tone of your voice and to the use of PowerPoint slides.But most importantly, there I s a great advice consistently repeated in the book: you are the star, PowerPoint is your backup.Overall a good book to read.

Fantastic!! I implemented some tactics even just from the overview before I bought the book and it made such a difference to a presentation. I now can't wait for my next large audience presentation to put into practice what I have learnt.

Turn your audience into your partners. This book encourages you to put your audience first; they are the Starring Actor, you are the supporting cast. The contents works for meetings and conference calls as well as presentations.

As a professional speaker myself, I really didn't learn all that much but for someone who hasn't been there, done that, it's excellent. There's so much valuable information that all presenters can benefit from that I do recommend this book.

This book gives you great insights on delivering great presentation. The examples are easily explained and a good book to read

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Get Free Ebook Mastering Elliott Wave Principle: Elementary Concepts, Wave Patterns, and Practice ExercisesBy Constance Brown

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An innovative approach to applying Elliott Wave Principle

By convention, most Elliott Wave Principle (EWP) practitioners focus on individual market price movement. Connie Brown has a global reputation of developing analysis that focuses on the integration of global markets. In a two book series you will be taken through the steps to master the global cash flows of today’s financial markets. The approach found in this first book differs from the traditional view of EWP because it shows you how geometry and the use of simple boxes drawn within a trend will guide you away from the common complaint of subjectivity, thereby making smarter trades of higher probability. While EWP can be a challenging topic, the structure of this book eases you into the analysis principles.

With Mastering Elliott Wave Principle you are guided step-by-step through the learning phases of Elliott Wave analysis and then your understanding is further challenged through self-examination. The preliminary coaching unravels common misunderstandings that sabotage the beginner. You will discover how price swings and waves are not the same. Elements of balance and proportion are mathematical concepts taught through geometry and not subjective. These basic skills establish a foundation that allow  beginners to understand what to expect from their level of skill. There are three distinct levels of skill that all masters of the EWP have learned. Now there is a series to guide your understanding at each skill level so you can develop a working knowledge of how to define market positions around the world in short or long term time horizons. Bring your biases, bring your past concerns and discover how this breakthrough and original approach to teaching the Wave Principle can help you.

• Traders, from beginners to advanced, can use this book to become proficient in the Elliott Wave Principle
• Contains practice charts to compare your understanding and skill level with follow-up discussions of how you may have differed based on the results from twenty years of coaching

• Sales Rank: #458682 in Books
• Brand: Brand: Bloomberg Press
• Published on: 2012-05-01
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .70" w x 6.40" l, .80 pounds
• Binding: Hardcover
• 143 pages

Features

• Used Book in Good Condition

From the Inside Flap

With twenty years of experience helping traders become more proficient in applying the Elliott Wave Principle (EWP) to their trading endeavors, author Connie Brown knows how difficult it can be. But over the years—as her skills have been shaped by the markets and the traders she has mentored—Brown has refined her way of teaching this subject so that even the most challenged individual may finally see markets move within correct wave patterns.

While EWP can be a tough topic, this book eases you into the technique by taking you step by step through Elliott Wave analysis. Preliminary coaching unravels common misunderstandings that tend to sabotage those getting started. First, you'll discover how price swings and waves are not the same. Then you'll see how the elements of balance and proportion, skills developed from the study of geometry, are not subjective.

With this information in hand, you'll quickly begin your journey to becoming a better trader by building a solid foundation in this discipline. And with the exercises included throughout these chapters, you'll also be able to test your knowledge of the concepts covered before moving on to other topics. Along the way, this reliable resource breaks down the basics of EWP and:

Through the use of boxes you learn how markets move in proportional units to easily see when market swings are incomplete

Addresses how to use proportional subdivisions within price data to forecast target prices

Provides a firm understanding of the basic patterns that evolve in trending and corrective market moves

Uncovers the greatest misconception in the industry about triangles

And much more . . .

To conclude Mastering Elliott Wave Principle are two examinations. A practice exam will allow you to shake out some of the common problems that you might have missed while reading through the book. The final exam will help truly measure your understanding of the issues explored—by uncovering any remaining weak spots that may exist—and ensure that you begin to see basic patterns.

If you want to become a better trader, the information found here can help you achieve this goal. With Mastering Elliott Wave Principle as your guide, you'll be in a better position to trade today's dynamic markets.

From the Back Cover

Praise For Mastering Elliott Wave Principle

"By the second chapter, one thought kept repeating, 'Oh my, I'm really going to understand how to do this!' Interpreting wave counts was just too difficult before—with no one to highlight my mistakes and point out the real clues to the next probable move. Reading this book is just like sitting next to Connie and her trading screens . . . patiently walking through, bar-by-bar, the hints and indications exposed by the market. She holds nothing back."
—Annette M. Koberlein, CAIA, CMT, Trader, SAC Capital Advisors

"The application of balance, proportion, and symmetry is carefully explained step by step through the use of actual screenshots and examples that cover a variety of markets and time horizons. This is the first half of the new gold standard for any serious practitioner of the Elliott Wave Principle."
—Stephen Andersen, Senior Manager, Janus Capital Group

"This is Elliott Wave Theory in the eyes of a Gann expert. Connie definitely took the theory to a whole new level and made it easier to understand. True work of a master."
—Mohammad Alkhabbaz, Kuwait

"Connie Brown's understanding of the Elliott Wave Principle is substantial and comprehensive. She has an exceptional ability to teach students how to bridge the gap between traditional text book diagrams and real-world application. Mastering Elliott Wave Principle is required reading for anyone looking for a solid foundation in Elliott Wave analysis."
—Kyle Crystal, CMT, Hedge Fund Manager

About the Author

Constance Brown, CMT, is the founder of Aerodynamic Investments Inc. (www.aeroinvest.com). Connie trades for an institutional bank and offers research and analysis to financial institutions worldwide. She also trains other advanced professionals and hedge fund managers. The Market Technicians Association in New York has members in seventy countries. The organization selected her book Technical Analysis for the Trading Professional, Second Edition as required study for the final certification examination for the CMT (Chartered Market Technician). She has written nine books and was recently the editor of the Journal of Technical Analysis. Brown has been a professional trader with extensive global experience trading futures markets since 1991.

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Download PDF The Girl with No Shadow: A Novel (P.S.)By Joanne Harris

Download PDF The Girl with No Shadow: A Novel (P.S.)By Joanne Harris

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'Who died?' I said. 'Or is it a secret?'

'My mother, Vianne Rocher.'

Seeking refuge and anonymity in the cobbled streets of Montmartre, Yanne and her daughters, Rosette and Annie, live peacefully, if not happily, above their little chocolate shop. Nothing unusual marks them out; no red sachets hang by the door. The wind has stopped – at least for a while. Then into their lives blows Zozie de l’Alba, the lady with the lollipop shoes, and everything begins to change….

But this new friendship is not what it seems. Ruthless, devious and seductive, Zozie de l’Alba has plans of her own – plans that will shake their world to pieces. And with everything she loves at stake, Yanne must face a difficult choice; to flee, as she has done so many times before, or to confront her most dangerous enemy…..

Herself.


From the Hardcover edition.

• Sales Rank: #777185 in Books
• Published on: 2009
• Number of items: 1
• Dimensions: 1.13" h x 5.34" w x 8.00" l,
• Binding: Paperback
• 480 pages

From Publishers Weekly
Harris revisits characters from 1999's bestselling Chocolat in this equally delectable modern fairy tale. More than four years have passed since Vianne Rocher pitted her enchanted chocolate confections against the local clergy's interpretation of Lent in smalltown France; since then, Vianne has renounced magic, changed her name to Yanne Charbonneau and moved with her two daughters to Paris's Montmartre district. There, Yanne embraces conformity and safety, much to the dismay of her increasingly troubled older daughter, Anouk. When Anouk becomes entranced with Zozie de l'Alba, an exotic itinerant who happens upon a job at the new shop, and the relationship grows increasingly sinister, Yanne must call up all of Vianne's powers, culinary and mystical, to save her family. Harris again structures the narrative (told in alternate chapters by Zozie, Yanne and Anouk) around a liturgical season (in this case Advent). Harris gives fans much to savor in this multilayered novel, from the desciptions (including Yanne's mouthwatering chocolate confections, Zozie's whimsical footwear and Anouk's artistic efforts) to the novel's classic, enduring theme of good vs. evil—and the difficulty of telling the difference. (Apr.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
The Washington Post asks the leading question: “[Vianne and Anouk] were unforgettable characters. … Will readers be pleased or disappointed as [Joanne] Harris makes them grow and change?” At first, the novel doesn’t seem promising: Vianne renounces her magical powers and contemplates a marriage of convenience. Anouk starts school. The sleepy French village has been replaced by a 21st-century Parisian neighborhood. However, critics agree that the magic is still there. The characters and their relationships are seamlessly crafted, their lives skillfully interwoven. Harris’s prose is lush and laden with mouth-watering desciptions of Vianne’s homemade delights. Darker and denser than its predecessor, The Girl With No Shadow may take some readers by surprise, but most will revel in the return of the Rochers.
Copyright © 2004 Phillips & Nelson Media, Inc.

From Booklist
Harris, a Brit whose childhood was filled with folklore and food, brought her background to vibrant life in her luminous 1999 best-seller, Chocolat. This engaging sequel signals the return of Vianne Rocher, her daughter, Anouk, and charismatic river traveler Roux, while adding a cadre of colorful characters led by witchy and mysterious Zozie de l’Alba. As the novel opens, five years have passed since Vianne and Anouk fled the pious French village of Lansquenet-sous-Tannes, where they introduced sorcery and scandal along with their sinful sweets. With her name changed to Yanne and Anouk’s to Annie, the former Vianne now leads a staid, decidedly nonmagical life in the Montmartre district of Paris (though she’s still working in a chocolate shop, bien sur). She has a new daughter, Rosette, a curiously mute four-year-old with a consummate ability to cast spells. And a suitor: wealthy, predictable Thierry, who promises financial security. Enter magnetic Zozie, whose personality is upstaged only by her dazzling red shoes. Turns out, Zozie is an identity thief, determined to do much more than make chocolates—and new friends. Readers will savor every page of Harris’ sensuous tale about the dark arts, dark chocolate, and lives both bitter and sweet. --Allison Block

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Download PDF Selling the Invisible: A Field Guide to Modern MarketingBy Harry Beckwith

Download PDF Selling the Invisible: A Field Guide to Modern MarketingBy Harry Beckwith

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Selling the Invisible: A Field Guide to Modern MarketingBy Harry Beckwith

Download PDF Selling the Invisible: A Field Guide to Modern MarketingBy Harry Beckwith

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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

• Greatness May Get You Nowhere
• Focus Groups Don'ts
• The More You Say, the Less People Hear &
• Seeing the Forest Around the Falling Trees.

• Sales Rank: #1096472 in Books
• Brand: Brand: Grand Central Publishing
• Published on: 2008-01-02
• Formats: Abridged, Audiobook, CD
• Original language: English
• Number of items: 2
• Dimensions: 5.00" h x .50" w x 5.75" l, .24 pounds
• Running time: 180 minutes
• Binding: Audio CD

Features

• Used Book in Good Condition

Amazon.com Review
The transformation from a manufacturing-based economy to one that's all about service has been well documented. Today it's estimated that nearly 75 percent of Americans work in the service sector. Instead of producing tangibles--automobiles, clothes, and tools--more and more of us are in the business of providing intangibles--health care, entertainment, tourism, legal services, and so on. However, according to Harry Beckwith, most of these intangibles are still being marketed like products were 20 years ago.

In Selling the Invisible, Beckwith argues that what consumers are primarily interested in today are not features, but relationships. Even companies who think that they sell only tangible products should rethink their approach to product development and marketing and sales. For example, when a customer buys a Saturn automobile, what they're really buying is not the car, but the way that Saturn does business. Beckwith provides an excellent forum for thinking differently about the nature of services and how they can be effectively marketed. If you're at all involved in marketing or sales, then Selling the Invisible is definitely worth a look.

From Library Journal
"Don't sell the steak. Sell the sizzle." In today's service business, author Beckwith suggests this old marketing adage is likely to guarantee failure. In this timely addition to the management genre, Beckwith summarizes key points about selling services learned from experience with his own advertising and marketing firm and when he worked with Fortune 500 companies. The focus here is on the core of service marketing: improving the service, which no amount of clever marketing can make up for if not accomplished. Other key concepts emphasize listening to the customer, selling the long-term relationship, identifying what a business is really selling, recognizing clues about a business that may be conveyed to customers, focusing on the single most important message about the business, and other practical strategies relevant to any service business. Actor Jeffrey Jones's narration professionally conveys these excellent ideas appropriate for public libraries.?Dale Farris, Groves, Tex.
Copyright 1997 Reed Business Information, Inc.

From Booklist
Advertising professional Beckwith startles and disarms all potential doubting Thomases with one fact--that by the year 2005, 8 out of 10 Americans will be working in a service business. Chapters here are remarkably short; they are intended to convey one point (summarized in one sentence in boldface italics) and are blessedly free of jargon. Hints and tips cover the conventional four Ps of marketing--product, promotion, place, and price--in an irreverent and iconoclastic manner; nothing is sacrosanct. Stories from every corner of life illustrate and drive home messages. In a quandary about pricing? Read the Picasso story to remember, "Don't charge by the hour; charge by the years." About the value of research? Forget questionnaires and focus groups; instead, ask individuals what improvements are needed--not the dreaded "What don't you like?" A very human, much-needed book to savor and be refreshed by. Barbara Jacobs

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